Only 1 out of 5 of people who could benefit from hearing aids actually wear one. Here are some of the reasons people delay a solution:

Unaware they have a problem
Most hearing losses develop gradually, and people learn to adapt without noticing it.

Belief that it is a part of life for older people
Hearing loss affects all age groups. Only 35% of people with a hearing loss are over 64 years of age.

Not realizing the importance of hearing
People with a hearing loss often don’t realise what they're missing. They can feel distanced from others and not connect it with poor hearing.

Concerns about appearance
Appearance is determined by many other factors than wearing a hearing aid. In most situations, a untreated hearing loss is more noticeable than a hearing aid.

Belief that hearing loss cannot be helped
Over 90% of people with sensorineural hearing loss (the most common type caused by age-related issues and noise exposure) can be helped by hearing aids.