Oticon was established in Denmark in 1904 by Hans Demant, whose wife suffered from hearing loss. Built on Hans Demant's passion for improving his wife's quality of life, Oticon has become a world leader in high-performance hearing aids.
Oticon's drive for innovation positions the company at the forefront of award-winning technology and design.
Life-changing hearing aids
| Audio | Visual |
|---|---|
| [City traffic ambience and soft music begin] | A man stands outdoors in a city setting in front of modern residential buildings, looking towards the camera. |
| Narrator: "I used to laugh. Laugh so hard that it would take me back to the start. When I first learned to talk." | Close-up of a young curly-haired child laughing joyfully outdoors in the sunlight. On-screen text: "When I first learned to talk." |
| Narrator: "Discovering the power of having a voice to speak my mind and to have a choice." | The narrator speaks directly while standing near an urban waterfront on an overcast day. On-screen text: "To speak my mind and to have a choice." |
| Narrator: "It's human to communicate, to listen, learn and scream, to focus, to let go and to pursue a dream." | Rapid montage of human experiences: a woman whispering into her friends ear, a woman laughing and screaming joyously, the narrator speaking outdoors, and people dancing. On-screen text: "To focus, to let go and to pursue a dream." |
| Narrator: "To jump into life's amazing complexity and gather together in chaotic intensity." | A basketball swishes through a chain metal hoop on an outdoor court, followed by friends dancing with confetti in the air. On-screen text: "and gather together in chaotic intensity." |
| Narrator: "It's in our behavior to want to take part. For we're all social creatures at heart." | A smiling woman serves grilled food across an outdoor dinner table to family and friends. On-screen text: "For we are all social creatures at heart." |
| Narrator: "But, as time flies by, some of the communication can gradually die." | An older man sits quietly in an armchair inside a living room, looking thoughtful and withdrawn as a little girl stands beside him by the window. On-screen text: "some of the communication can gradually die." |
| Narrator: "For many, it's a hearing loss, and thus a loss of life." | A family sits around a modern dining table chatting and laughing, while the older man appears distant and struggling to keep up with the conversation. |
| Narrator: "Withdrawing from moments with loved ones because of sounds that won't come to life." | The older man retreats into the adjoining living room, sitting alone on the sofa in quiet isolation. |
| Narrator: "When you're caught within those limitations that leave you outside in a lonely space of restrictions..." | The man sitting on a park bench while life speeds up around him and keeps moving |
| Narrator: "...a change is needed to make things right." | An engineer in an acoustic sound lab aligns a hearing aid on a yellow acoustic mannequin head using red laser guidelines. On-screen text: "a change is needed to make things right." |
| Narrator: "At Oticon, there's a certain path that we constantly walk by:" | Close-up of precision machinery testing hearing aid components in an engineering laboratory. On-screen text: "At Oticon there's a certain path that we constantly walk by." |
| Narrator: "...supporting the brain in making sense of every sound, from low to high." | Audiology researchers and engineers discuss and collaborate over laptops in a modern office. |
| Narrator: "A belief that comes fully to life in the form of technology that will bring you back into the light." | A grandfather teaches a young child how to set up a fishing rod beside a garden shed, both smiling and interacting effortlessly. On-screen text: "that will bring you back into the light." |
| Narrator: "Back to the time when you sang your heart out in the bath because you thought you were all alone." | A man sings passionately in the shower with arms raised while his partner walks into the bathroom smiling. On-screen text: "because you thought you were all alone." |
| Narrator: "Or that time when you gave a speech, and there was not a dry eye left in the room." | The older man raises a glass of wine and laughs warmly in golden sunlight while attending a joyful family gathering. |
| Narrator: "For this life is amazing, but only if you open up." | The man continues to smile and engage comfortably with his family at the dinner table. |
| Narrator: "So that is the path of change that we walk: bringing real difference to life, instead of just talk." | The narrator gestures while walking outside in the city plaza, speaking directly to the camera. On-screen text: "So that is the path of change that we walk." |
| Narrator: "Changing technology, changing conventions, changing lives." | A woman by a city waterfront at night taps her smartphone connected to her discrete hearing aid, followed by two people sharing a warm embrace on a park bench. |
| [Inspiring ambient synth music swells and fades out] | Panoramic view of a city overlaid with animated sound wave graphics. The Oticon brand logo appears on screen. Logo: "oticon - Life-changing hearing technology". |
Oticon hearing aids with BrainHearing™ support the way your brain naturally makes sense of sound. Depending on the Oticon hearing aid model you choose, they can provide these benefits:
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