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Blog

Meet the team - Sandra Cassidy

28/03/2022 • 2 min read

Tags • News and events
Sandra Cassidy has worked in the Customer Services Sector for several years. She joined the Hidden Hearing Customer Services Team in 2002 as a repair and Customer Services Representative. In 2006, she was appointed Customer Services Manager.

Sandra takes great pride in reading the numerous testimonials received from patients who have taken the time to write to the customer service team to thank them for changing their lives and helping them to hear better.

“Knowing the difference that Hidden Hearing has made in helping to change someone’s life for the better really inspires me to continue with our mission and purpose to help more people to hear better. I love to provide life changing hearing health, to deliver the highest standards of aftercare and the most professional hearing healthcare in the industry,” Sandra says.

A day in Sandra’s life is varied and satisfying. It entails a broad spectrum of responsibilities, including helping patients with product, services or after sales care. Sandra also focuses on developing a rapport with patients and fulfilling patients’ needs and requests.

Hidden Hearing offer a personalized customer centric approach and a clear understanding of our patients’ needs. Sandra ensures that every contact and touch point with our customer service team is easy, enjoyable and seamless.

"Our customer service team’s primary focus is to continue to provide a consistently high-quality customer service experience, to deliver on our promise and commitment to provide support to our patients, making every aspect of our patients experience a positive one," says Sandra.

We are delighted to offer a patient-centric approach here at Hidden Hearing and would like to thank Sandra and her team for all their efforts to date.

Chief audiologist for Northern Ireland Tim Pringle
Written by: Tim Pringle, Chief Audiologist

I was inspired to pursue audiology after witnessing how hearing loss affected my uncle and how restored hearing transformed his confidence and relationships. My passion is helping people hear better through a patient-centred approach while championing the role of the modern hearing care expert and raising awareness about hearing health.

Over the years, I’ve seen hearing aid technology evolve from basic amplifiers to intelligent, AI-driven devices that deliver truly personalised sound experiences. At Hidden Hearing, we’re committed to creating Centres of Excellence across Ireland and promoting collaboration between audiology, ENT, and allied health professionals to ensure every patient receives the highest standard of care.