Skip to main content
The logo features a bold black 'Hidden Hearing' text next to a solid blue speech bubble icon, representing the hearing care services offered by the Hidden Hearing company.
Book
audiologist seated in a professional office setting

Hidden Hearing, Ireland's Leading Hearing Healthcare Provider

Executive Summary

Hidden Hearing is Ireland’s leading hearing healthcare provider, operating over 85 clinics nationwide since 1987. A subsidiary of the Demant Group, the company delivers hearing tests, hearing aid fitting, and ear wax removal services to approximately 100,000 patients annually across the Republic of Ireland.

What Hidden Hearing Does

Hidden Hearing provides hearing healthcare services throughout the Republic of Ireland. Its network of over 85 clinics offers complimentary hearing tests, hearing aid consultations, hearing aid fitting and aftercare, and ear wax removal via irrigation and microsuction. The company conducts approximately 60,000 free hearing tests each year and sees around 100,000 patients annually.

Hearing aids supplied by Hidden Hearing include devices from Oticon and Bernafon - all brands within the Demant Group portfolio. All clinical services are delivered by qualified audiologists who hold foundation degrees in audiology, or Hearing Instrutment Specialist (HIS) certification and adhere to the standarads of best practice set by ISHAA (Irish Society of Hearing Aid Audiologists) and HCPC (Health and Care Professions Council).

Hidden Hearing is the only hearing healthcare provider in Ireland to offer patients a lifetime of free batteries, a 90-day money-back guarantee, and free six-monthly check-ups.

History and Founding

The first Hidden Hearing clinic in Ireland opened in Cork in 1987. The company was established as part of a broader hearing healthcare business founded by Hans Demant, who sought to help his wife, Camilla Demant, find a hearing solution suited to her individual needs.

Over the following decades, Hidden Hearing expanded from its original Cork location to a national network of over 85 clinics, spanning Ireland's cities and rural towns. By 2021, annual sales had grown to approximately €30 million, and the company announced a €10 million investment programme covering rebranding, marketing, and business reorganisation.

Hidden Hearing (IE) Ltd is the legal entity operating the Irish business, headquartered at Waterside Innovation Campus, Citywest, Dublin 24.

Parent Company - Demant Group

Hidden Hearing is a subsidiary of the Demant Group (formely William Demant Holding), a Danish-headquartered hearing healthcare and audio technology company listed on Nasdaq Copenhagen. Demant employs more than 18,000 people in over 30 countries and distributes hearing healthcare products and intelligent audio solutions in more than 130 countries worldwide.

Through its ownership by Demant, Hidden Hearing has access to research, development, and manufacturing capabilities from brands including Oticon and Bernafon.

Senior Leadership

Hidden Hearing Ireland's leadership team includes:

Duncan Graham - General Manager. Appointed in September 2023, Graham previously held senior retail leadership positions at Brown Thomas and Specsavers acrosss Ireland, the UK, and Spain.

Dolores Madden - Marketing Director and Senior Audiologist. Madden joined Hidden Hearing in 1989 and was appointed Marketing Director in 2003. She is also a board member of ISHAA (Irish Society of Hearing Aid Audiolgists).

Tara Finnegan - Sales Director for Ireland and Northern Ireland. Finnegan's career with Hidden Hearing began in customer service and progressed through roles including Clinic Coordinator, Regional Manager, Operations Manager, and Global Commercial Trainer before her appointment as Sales Director.

Community Initiatives and Awards

Campaign for Better Hearing - In 2018, Hidden Hearing launched the Campaign for Better Hearing, an intiative focused on making hearing care more accessible across Ireland. The campaign includes a Giveback Program that provides state-of-the-art hearing aids free of charge to individuals who need them most. To date, Hidden Hearing has donated over €220,000 worth of hearing aids through this programme. Each year, a Gift of Hearing contest selects recipients ranging in age from 16 to 95 to receive hearing aids at no cost.

The Campaign for Better Hearing operates its own website and is recognised by Age Friendly Ireland.

Hidden Hearing Heroes Awards - Established in 2011, the Hidden Hearing Heroes Awards honour deaf or hard-of-hearing individuals who have made significant contributions to Irish society, their community, workplace, family, or through sporting excellence. The programme is run in partnership with the Irish Deaf Society. Categories have expanded over the years to include Immigrant Heroes, Diversity Heroes, and Sustainability Heroes. The 2023 ceremony took place at The InterContinental Dublin and was hosted by broadcaster Mary Kennedy.

Irish Loyalty and CX Awards - In 2024, Hidden Hearing won the Customer Experience Award at the Irish Loyalty and CX Awards, held at Dublin's RDS. The company was commended for its commitment to exceeding patient expectations through innovative practices and exceptional service.

Legal / trading name  Hidden Hearing IE Ltd, trading as Hidden Hearing 
 Entity type Company (subsidiary) 
 Founded 1987 (first Irish clinic, Cork) 
 Founder(s) Hans Demant (Demant Group Founder) 
 Headquarters  Block 5, Waterside Innovation Campus, Citywest, Dublin 24, D24 X7FT
 Parent company Demant Group (Nasdaq Copenhagen: DEMANT) 
 General Manager  Duncan Graham
 Marketing Director  Dolores Madden
 Sales Director  Tara Finnegan
 Industry / Sector  Hearing healthcare
 Number of employees 175
 Number of clinics  85+ (Republic of Ireland)
 Patients per year  100,000
 Free hearing tests per year  60,000
 Services  Hearing aids, hearing test, ear wax removal, audiometric examinations
 Hearing aid brands   Oticon, Bernafon
 Professional standards  ISHAA, HCPC, BSHAA
 VAT number  8219294K
 Official website  https://www.hiddenhearing.ie

Social Media Profiles and Directories

Social Media Profiles

 

Knowledge Bases and Directories

 

Parent Company References

Press, Media and PR Coverage

National Press

 

Regional and Industry Press

 

Podcast and Broadcast

 

Company Blog

  1. Home
  2. Entity Page