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The World Health Organization warns that more than 1 billion young people are at risk of hearing loss because of personal audio devices and loud concerts. In fact hearing loss among teens today is about 30 percent higher than in the 1980’s and 1990’s.
Hidden Hearing experts say the best way to protect young ears is to apply the “60/60″ rule: Keep the volume under 60 percent and only listen for a maximum of 60 minutes a day.
On foot of these worrying numbers experts are now collaborating with commercial music streaming giant Spotify to produce new public service announcements about understanding and preventing hearing loss. They recently came together for a forum titled “Just the Right Volume: An Essential Conversation About Hearing.”
Kerry Steib, Spotify’s director of social impact, was at the forum and acknowledged the streaming site reaches a lot of ears.
“On Spotify there’s 60 million people listening to music — most of them probably through their headphones,” Steib says. And she acknowledges the potentially harmful role Spotify plays in the hearing loss equation.
“But I think really that means there are more opportunities for us to do work like this — to actually be on the forefront of creating these messages and distributing them,” she says.
Non-paying Spotify listeners in the U.S. will start hearing the new PSAs as they’re are rolled out this week. But the millions of subscribers who bypass ads will only hear music — hopefully at the right volume.
It is important to get your hearing tested if you have any concerns. Hidden Hearing provide free hearing consultation and expert advice for all patients. If you have any questions about hearing loss, contact Hidden Hearing on Freephone 1800 370 000 or Contact Us via email or contact form.